If you haven’t already heard, branding is the latest buzz word for business owners. Branding your company to appeal to your target market is on every business owners’ mind and forecast. If it’s not, it should be. LeeHenry Events is no exception. I’ve had my logo designed three times. I loved all of those (a big thank you to those designers). But, I never really considered my brand and what message I was sending to my clients. (probably why it was re-done three times).
After a great deal of research on color (believe me color speaks to people) and brand designers focusing on my specific industry, I gave Nikki at Doodle Dog Creative a call. Nikki is such a sweet and patient person. Those who know me know that I demand…errr…expect great customer service & “the idea of trying for” perfection because those are the things I always bring to the table. I highly recommend Nikki as she brought all of that to the table and more since I wavered a little on my logo choices.
After much consideration and research, I decided upon the colors of purple accented with blue. (as you can probably tell by my blog colors)
According to an Entrepreneur magazine article, Purple is a color favored by creative types. It evokes luxury, royalty and sophistication. Blue represents confidence, reliability, trust and dependability. Not only do I love the colors together, it speaks volumes about me and my business. We pride ourselves on treating our clients like royalty. We are very dependable, trustworthy and creative. Personally, I gear towards the world of luxury and sophistication and lean toward the clients with the same sentiments. A Mistress of Ceremonies at one of my events stated “Her brand is excellence”. I couldn’t have said it better myself.
In Part 2 of this post, we’ll show you some of the great branding materials Nikki designed for us. Don’t forget to sign up for our emails/RSS so you won’t miss Part 2.
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